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Taking a Stand: Consumer Responses to Corporate Political Activism
16 references·3 citing·48 second hop
Taking a Stand: Consumer Responses to Corporate Political Activism (2016)Taking a Stand: Consumer Responses to Cor…The New Political Role of Business in a Globalized World: A Review of a New Perspective on CSR and its Implications for the Firm, Governance, and Democracy (2010)The New Political Role of Bus…Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Maximizing Business Returns t…Market orientation, marketing capabilities, and firm performance (2009)Market orientation, marketing…The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment (2006)The Role of Corporate Social …The Essential Impact of Context on Organizational Behavior (2006)The Essential Impact of Conte…The impact of perceived corporate social responsibility on consumer behavior (2005)The impact of perceived corpo…Corporate Citizenship: Toward an Extended Theoretical Conceptualization (2005)Corporate Citizenship: Toward…Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives (2004)Doing Better at Doing Good: W…Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Why Do Brands Cause Trouble? …Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)Self-Service Technologies: Un…Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions (2000)Intrinsic and Extrinsic Motiv…A meta-analytic review of experiments examining the effects of extrinsic rewards on intrinsic motivation. (1999)A meta-analytic review of exp…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…A power primer. (1992)A power primer.Organizational Advocacy for Racial Justice (2022)Organizational Advocacy for R…CSR, CSA, or CPA? Examining Corporate Climate Change Communication Strategies, Motives, and Effects on Consumer Outcomes (2022)CSR, CSA, or CPA? Examining C…A Processual Model of CEO Activism: Activities, Frames, and Phases (2022)A Processual Model of CEO Act…The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)The psychology of interpersonal relations. 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References

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  • 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
  • 2005

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Corporate Citizenship: Toward an Extended Theoretical Conceptualization
1,899 cited
  • 2006The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment1,653 cited
  • 2009Market orientation, marketing capabilities, and firm performance1,542 cited
  • Cited by

    • 2022CSR, CSA, or CPA? Examining Corporate Climate Change Communication Strategies, Motives, and Effects on Consumer Outcomes39 cited
    • 2022A Processual Model of CEO Activism: Activities, Frames, and Phases34 cited
    • 2022Organizational Advocacy for Racial Justice10 cited