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Kommunikations-Controlling: Steuerung und Wertschöpfung

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Cited by

2014Erfolgsmessung und Controlling der Unternehmenskommunikation: Wertbeitrag, Bezugsrahmen und Vorgehensweisen23 cited
2018Evaluation von Hochschulkommunikation15 cited
2016Kommunikations-Controlling: Strategiegeleitete Steuerung mittels Wirkungsmanagement

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14 cited