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Multioptionales Konsumentenverhalten und Marketing · Study

BookMultioptionales Konsumentenverhalten und Marketing

Annette Schüppenhauer1998

Book1998

Multioptionales Konsumentenverhalten und Marketing

Annette Schüppenhauer

32 citations·0/0 files stored·Deutscher Universitätsverlag eBooks

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

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2002Aktuelle markt- und unternehmensbezogene Herausforderungen an die Markenführung 2002Direct Marketing und marktorientierte Unternehmensführung 2004Trends in der Automobilindustrie: Paradigmenwechsel in der Zusammenarbeit zwischen Zulieferer, Hersteller und Händler 2006Selbstorganisation als Ansatz zur Flexibilisierung der Kompetenzstrukturen

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Year1998

Typebook

Published1998-01-01

VenueDeutscher Universitätsverlag eBooks

Languagede

Citations32

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/978-3-322-97766-3

openalex_workW2490125568

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