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International Brand Management of Chinese Companies

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International Business and FDI Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive resea

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2014The Size and the Strategic International Orientation : the Use of EPRG Model among Polish Family and Non-Family Firms

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