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International Brand Management of Chinese Companies
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International Brand Management of Chinese Companies (2008)International Brand Management of Chinese…The Size and the Strategic International Orientation : the Use of EPRG Model among Polish Family and Non-Family Firms (2014)The Size and the Strategic In…Guidelines for Developing International Marketing Strategies (1973)Strategy and Structure: (1986)The Strategy Process: Concepts, Contexts, Cases (1991)Factors Stimulating Internationalisation of Firms: An Attempted Holistic Synthesis (2015)
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