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Understanding Product and Market Interactions in Subsistence Marketplaces: A Study in South India

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References

1988Social Capital in the Creation of Human Capital26,947 cited
2000Social Capital in the Creation of Human Capital21,666 cited
1997Motivation and Personality15,128 cited
2010The fortune at the bottom of the pyramid2,366 cited

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2014Bric by bric: The role of the family household in sustaining a venture in impoverished Indian slums61 cited
2012Market development at the bottom of the pyramid: examining the role of information and communication technologies

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2009Literacy, Negotiable Fate, and Thinking Style Among Low Income Women in India56 cited

2012Market formation in subsistence contexts: a study of informal waste trade practices in Tanzania and Brazil53 cited

2012Jugaad —From ‘Making Do’ and ‘Quick Fix’ to an Innovative, Sustainable and Low-Cost Survival Strategy at the Bottom of the Pyramid51 cited

2008Marketing in Subsistence Marketplaces48 cited

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2011Sustainable Product and Market Development for Subsistence Marketplaces: Creating Educational Initiatives in Radically Different Contexts*42 cited