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Developing an Empirical Model of College Students’ Online Shopping Behavior
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Developing an Empirical Model of College Students’ Online Shopping Behavior (2012)Developing an Empirical Model of College …Predictors of Attitudinal Outcomes in Mobile Advertising in Sri Lanka: An Emerging Market (2016)Predictors of Attitudinal Out…Principles of Marketing (1972)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)The Influence of Attitudes on Behavior (2014)Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives (2019)Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues (2020)
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  • 2016Predictors of Attitudinal Outcomes in Mobile Advertising in Sri Lanka: An Emerging Market7 cited

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