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Gabler Lexikon Medienwirtschaft
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Gabler Lexikon Medienwirtschaft (2011)Gabler Lexikon MedienwirtschaftMedienökonomie und öffentliche Kommunikation (2025)Medienökonomie und öffentlich…Dependent on the Platform? Discussing Journalistic Transformation Levels on and Through Instagram (2023)Dependent on the Platform? Di…Cross-Media Advertising in Times of Changing Media Environments and Media Consumption Patterns (2022)Cross-Media Advertising in Ti…Dienstleistungsökonomik und Medien (2020)Dienstleistungsökonomik und M…Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing (2019)Marketing Intelligence and Bi…ICT in Green Freight Logistics (2015)ICT in Green Freight LogisticsGabler Lexikon Logistik : Management logistischer Netzwerke und Flüsse (1998)White paper on transport. Roadmap to a single European transport area - towards a competitive and resource-efficient transport system. (2011)The future of sustainable transport system for Europe (2013)Examining freight performance of third-party logistics providers within the automotive industry in India: an environmental sustainability perspective (2020)Green logistics and circular economy in alleviating CO2 emissions: Does waste generation and GDP growth matter in EU countries? (2024)Social media: The new hybrid element of the promotion mix (2009)Business Intelligence and Analytics: From Big Data to Big Impact (2012)Understanding Customer Experience Throughout the Customer Journey (2016)Digital marketing and tourism: opportunities for Africa (2019)Role of Artificial Intelligence Across Various Media Platforms: A Quantitative Investigation of Media Expert's Opinion (2023)The Future of Marketing in the Era of Internet of Things (2025)Creating public value: strategic management in government (1996)Evolving to a New Dominant Logic for Marketing (2003)On value and value co-creation: A service systems and service logic perspective (2008)Understanding the Impact of Synergy in Multimedia Communications (2003)Personalized mobile marketing strategies (2019)Media Credibility and Re-use Intention for Information Seeking in Crisis: A Case of Cross-Platform Media Complementary Effect in Covid-19 Pandemic in Vietnam (2023)Der Methodologische Standort des Symbolischen Interaktionismus (1980)Clarifying Journalism’s Quantitative Turn (2014)The Audience-Oriented Editor (2018)Rundfunk und Fernsehen (1986)Theorien gesellschaftlicher Differenzierung (1996)The emergence of network media logic in political communication: A theoretical approach (2014)Medien, öffentliche Kommunikation und ihre historische Erforschung (2025)
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  • 2019Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing124 cited
  • 2015ICT in Green Freight Logistics13 cited
  • 2020Dienstleistungsökonomik und Medien7 cited
  • 2022Cross-Media Advertising in Times of Changing Media Environments and Media Consumption Patterns7 cited
  • 2023Dependent on the Platform? Discussing Journalistic Transformation Levels on and Through Instagram6 cited
  • 2025Medienökonomie und öffentliche Kommunikation5 cited

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