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Marketing and the Small Firm
1 references·2 citing·13 second hop
Marketing and the Small Firm (1987)Marketing and the Small FirmOffensive Marketing: Or, How to Make Your Competitors Followers (1972)Offensive Marketing: Or, How …Tourism entrepreneurship and regional development: example from New Zealand (2009)Tourism entrepreneurship and …The influence of culture and size upon inter‐firm marketing cooperation (2007)The influence of culture and …Qualitative research and evaluation methods (1980)Cultures and Organizations: Software of the Mind. (1993)Building theories from case study research (2009)Economic Analysis and Production Techniques of Snail Farms in Southern Greece (2014)The Research Act: A Theoretical Introduction to Sociological Methods (1979)Understanding the small business sector (1995)The Learning Region: Institutions, Innovation and Regional Renewal (1997)Entrepreneurial reputation in destination networks (2012)Developing a Tourism Innovation Typology (2013)Tourism growth and entrepreneurship: Empirical analysis of development of rural highlands (2015)Marketing and the war machine (1997)Using metaphors in new brand design (1997)Benchmarking Your Marketing Process (1999)
this work references cited by second hop

References

  • 1972Offensive Marketing: Or, How to Make Your Competitors Followers40 cited

Cited by

  • 2009Tourism entrepreneurship and regional development: example from New Zealand97 cited
  • 2007The influence of culture and size upon inter‐firm marketing cooperation36 cited

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