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Integrating Planning and Evaluation: Evaluating the Public Relations Practice and Public Relations Programs
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Integrating Planning and Evaluation: Evaluating the Public Relations Practice and Public Relations Programs (2001)Integrating Planning and Evaluation: Eval…Agile communication evaluation and measurement (2019)Agile communication evaluatio…Evaluating Strategic Communication: Theoretical and Methodological Requirements (2008)Evaluating Strategic Communic…Effective Public Relations (1967)The balanced scorecard: Translating strategy into action (1997)The Balanced Scorecard (1998)Identifying the norms of professional practice: Reviewing PRSA's Silver Anvil award-winning campaigns (2012)It Depends: A Contingency Theory of Accommodation in Public Relations (1997)Encyclopedia of Communication Theory (2009)What VUCA really means for you (2014)Environmental and sustainability campaigns: a case study of India's Swachh Bharat Abhiyan (2014–2019) (2021)COVID-19 communication management in Europe: a comparative analysis of the effect of information-seeking in the public’s sense-making in Italy, Spain and the United Kingdom (2023)
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  • 2019Agile communication evaluation and measurement40 cited
  • 2008Evaluating Strategic Communication: Theoretical and Methodological Requirements13 cited

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