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Sustainability and Competitive Advantage

91 citations0/0 files storedAdvances in business strategy and competitive advantage book series

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Corporate Social Responsibility Reporting Environmental Sustainability in Business Corporate Social Responsibility and Sustainability

Abstract

Sustainability and Corporate Social Responsibility have been perceived for many years by companies only as an annoyance, involving regulations and extra cost. The recent economic downturn and increasing stakeholder pressure have forced businesses to embrace the complexity and interdependencies between shareholder value and sustainable value. Sustainability-driven innovation is the key to overcoming the old conflict between economic and social objectives and, as in the case of Patagonia Inc., is paying off for a growing number of companies as it generates a sustainable competitive advantage. This chapter explores ways in which corporations can pursue economic, social, and environmental objectives simultaneously while creating shared values. It also looks into the very complex issue of measuring both the business and social impacts of shared-value strategies.

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References

2007The Social Responsibility of Business Is to Increase Its Profits 1994Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development 2018Creating Shared Value 2008Reinventing Your Business Model 2003Creating sustainable value 2011Nuevos modelos de negocios en los mercados emergentes 2013Why sustainability is now the key driver of innovation 2013Are red or blue companies more likely to go green? Politics and corporate social responsibility

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