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Analysis of multi-category purchase incidence decisions using IRI market basket data

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References

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2007Investigating Consumers’ Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis92 cited
2007Consumers' Price Sensitivities Across Complementary Categories81 cited
2013Media Multiplexing Behavior: Implications for Targeting and Media Planning71 cited
2007A combined approach for segment-specific market basket analysis65 cited
2004Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data

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2008What can grocery basket data tell us about health consciousness?63 cited

2008["A Cross-Category Model of Households'; Incidence and Quantity Decisions"]59 cited

2018Retail Market Power in a Shopping Basket Model of Supermarket Competition59 cited

2012A Multicategory Model of Consumers' Purchase Incidence, Quantity, and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions43 cited

2016The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence41 cited

2010In-store one-to-one marketing38 cited

2004The Additive Risk Model for Purchase Timing35 cited

2017Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior35 cited

2018Market basket analysis insights to support category management33 cited

2008Modeling Joint Purchases with a Multivariate MNL Approach32 cited

2014Multivariate Logit and Probit models for simultaneous purchases: Presentation, uses, appeal and limitations25 cited