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Critical Marketing Studies · Study

BookCritical Marketing Studies

Mark Tadajewski2009

Book2009

Critical Marketing Studies

Mark Tadajewski · Pauline Maclaran

41 citations·0/0 files stored·SAGE Publications Ltd eBooks

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Management and Organizational Studies

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2012Being Critical in Marketing Studies 2008Rethinking the Emergence of Relationship Marketing 2019An Ethical Marketing Approach to Wicked Problems: Macromarketing for the Common Good 2013Marketing, présent et avenir : une question de tempo et de synchronisation 2017A Code of Ethics for Social Marketing? Bridging Procedural Ethics and Ethics-in-Practice

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Year2009

Typebook

Published2009-01-01

VenueSAGE Publications Ltd eBooks

Languageen

Citations41

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.4135/9781446261286

openalex_workW2493856970

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