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This chapter pays particular attention to the place of song introductions as an integral feature of public performance. Locating this analysis within the subculture of contemporary folk music, I demonstrate how song introductions can accomplish six important things: (1) provide an interpretive frame for understanding a performance, (2) cast performances in emotive terms, (3) situate performances in the larger context of marketing and sales, (4) contribute to moral entrepreneurial agendas, (5) align the performer's actions, and (6) offer a venue for making disclaimers. By demonstrating how performers accomplish these things, I locate song introductions within the larger context of situating public performances more generally.
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