Ernest Dichter and Motivation Research

Stefan Schwarzkopf · Rainer Gries

39 citations0/0 files storedPalgrave Macmillan UK eBooks

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Academic and Historical Perspectives in Psychology American History and Culture Consumer Behavior and Market Dynamics

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The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-centu

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