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Ernest Dichter and Motivation Research
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  • 2010The Consumer as ‘‘Voter,’’ ‘‘Judge,’’ and ‘‘Jury’’: Historical Origins and Political Consequences of a Marketing Myth121 cited
  • 2017Consumption and teleoaffective formations: Consumer culture and commercial communications93 cited
  • 2014The origin and success of qualitative research86 cited
  • 2014Historical research in marketing theory and practice: a review essay62 cited
  • 2019Of Maslow, motives, and managers: The hierarchy of needs in American business, 1960–198536 cited
  • 2016Reinventing the firm: from post-war relief to international humanitarian agency35 cited
  • 2021Consumer Collectives: A History and Reflections on Their Future35 cited
  • 2019Emotions and language in advertising31 cited
  • 2015Beyond the couch26 cited
  • 2014Why psychoanalysis now?24 cited
  • 2016Deconstructing the “Two Factors”: The Historical Origins of the Schachter–Singer Theory of Emotions22 cited
  • 2016Cold War “Super-Pleasure”: Insatiability, Self-Stimulation, and the Postwar Brain21 cited
  • 2017More than window dressing: visual merchandising and austerity in London’s West End, 1945–5015 cited
  • 2009Hollander's doctoral seminar in the history of marketing thought14 cited

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  • 2020Histories of Knowledge in Postwar Scandinavia : Actors, Arenas, and Aspirations (Edition 1)12 cited
  • 2013Standardizing selling. Pharmaceutical marketing, the pharmaceutical company and the marketing expert (1900–1980)7 cited