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The Corporate Museum: A New Type of Museum Created as a Component of Company Marketing · Study

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ArticleThe Corporate Museum: A New Type of Museum Created as a Component of Company Marketing

Ksenia Piątkowska2014

Article2014

The Corporate Museum: A New Type of Museum Created as a Component of Company Marketing

Ksenia Piątkowska

19 citations·0/0 files stored·The International Journal of the Inclusive Museum

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Museums and Cultural Heritage Libraries and Information Services Literature, Culture, and Aesthetics

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2021Uncovering the worth of the past: the relationship between corporate museums' strategic orientation and dual performance 2024Brand museums, commodification of cultural heritage and cultural transfer: The case of IKEA museum 2024Managing organizational discontinuity in a corporate museum: case study of the Polish Vodka Museum 2022Museu corporativo como ativo cultural estratégico para fortalecer a marca Brasil

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Year2014

Typearticle

Published2014-01-01

VenueThe International Journal of the Inclusive Museum

ISSN-L1835-2014

Languageen

Citations19

Files0 public / 0

ShelfMuseums and Cultural Heritage

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doi10.18848/1835-2014/cgp/v06i02/44436

openalex_workW2494964197

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