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The Corporate Museum: A New Type of Museum Created as a Component of Company Marketing
0 references·4 citing·17 second hop
The Corporate Museum: A New Type of Museum Created as a Component of Company Marketing (2014)The Corporate Museum: A New Type of Museu…Managing organizational discontinuity in a corporate museum: case study of the Polish Vodka Museum (2024)Managing organizational disco…Brand museums, commodification of cultural heritage and cultural transfer: The case of IKEA museum (2024)Brand museums, commodificatio…Museu corporativo como ativo cultural estratégico para fortalecer a marca Brasil (2022)Museu corporativo como ativo …Uncovering the worth of the past: the relationship between corporate museums' strategic orientation and dual performance (2021)Uncovering the worth of the p…The Effect of a Market Orientation on Business Profitability (1990)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Using PLS path modeling in new technology research: updated guidelines (2016)Strategic orientation, business model innovation and corporate performance—Evidence from construction industry (2022)Social entrepreneurship orientation and corporate dual performance: A serial mediation model (2024)A Generic Concept of Marketing (1972)Country as brand, product, and beyond: A place marketing and brand management perspective (2002)From city marketing to city branding: Towards a theoretical framework for developing city brands (2004)The Politics of the Exhibition: Viewing Corporate Museums Through the Paradigmatic Lens of Organizational Memory (2002)Toward Developing a Framework for Conducting Case Study Research (2018)Varieties of rhetorical history: comparative analysis of corporate museums in Italy, Japan, and Poland (2024)The Coding Manual for Qualitative Researchers (2025)Case Study Research: Design and Methods (1991)Transforming Qualitative Information: Thematic Analysis and Code Development (1998)Designing and Conducting Mixed Methods Research (2007)Digital intimacy and the construction of subjectivity: exploring the immersive experience of Dennis Severs’ House Museum (2025)Cognitive engagement across age groups in living heritage museums: Evaluating media modalities for Warin Chamrap's railway cultural transformation (2026)
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  • 2021Uncovering the worth of the past: the relationship between corporate museums' strategic orientation and dual performance12 cited
  • 2024Brand museums, commodification of cultural heritage and cultural transfer: The case of IKEA museum9 cited
  • 2024Managing organizational discontinuity in a corporate museum: case study of the Polish Vodka Museum3 cited
  • 2022Museu corporativo como ativo cultural estratégico para fortalecer a marca Brasil1 cited

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