Chapter2009

From Brand Identity to Audio Branding

23 citations0/0 files storedNomos eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Abstract

Audio Branding – auch als Sound Branding oder Sonic Branding bekannt – bezeichnet die Markenkommunikation über akustische Elemente wie etwa Audiologo, Brand Song oder eine charakteristische Markenstimme.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 23 citations exist upstream.

Cited by

2024Look Who’s Talking Now: The Effects of Pre-recorded and AI-generated Synthetic Brand Voices on Brand Anthropomorphism and Brand Equity 2016Multi-Sensory Fashion Retail Experiences 2020Towards a common terminology for music branding campaigns 2019Multi-Sensory Fashion Retail Experiences 2010Von der Markenbotschaft zum Markenbotschafter 2019BEST of Branding für Start-ups

Imported from OpenAlex (CC0) — nothing here is generated.