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BEST of Branding für Start-ups · Study

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ChapterBEST of Branding für Start-ups

Karsten Kilian2019

Chapter2019

BEST of Branding für Start-ups

8 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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References

1995Building Strong Brands 1996‘Building Strong Brands’2004The One Number You Need to Grow 2003The one number you need to grow.1981Positioning: The Battle for Your Mind 1992Book Review Positioning: The Battle for Your Mind By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1981/1986R, 223 pp.) Marketing Warfare By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1986, 224 pp., $21.50)Bottom-Up Marketing By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1989, 240 pp., $19.95)2010Brand Relevance: Making Competitors Irrelevant 2014Markenpolitik

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Year2019

Typechapter

Published2019-01-01

VenueSpringer eBooks

Languagede

Citations8

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-658-24586-3_4

openalex_workW2936874429

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