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Markenpolitik · Study

BookMarkenpolitik

Carsten Baumgarth2014

Book2014

Markenpolitik

Carsten Baumgarth

82 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

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2019Assessing and managing sustainability in international perspective: corporate sustainability across cultures – towards a strategic framework implementation approach 2018Holistische Markenführung im digitalen Zeitalter – Voraussetzung zur Erreichung einer Omnichannel-Exzellenz

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Year2014

Typebook

Published2014-01-01

VenueSpringer eBooks

Languagede

Citations82

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-8349-4408-5

openalex_workW4243368445

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