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Markenpolitik
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Markenpolitik (2014)MarkenpolitikAssessing and managing sustainability in international perspective: corporate sustainability across cultures – towards a strategic framework implementation approach (2019)Assessing and managing sustai…Holistische Markenführung im digitalen Zeitalter – Voraussetzung zur Erreichung einer Omnichannel-Exzellenz (2018)Holistische Markenführung im …Predators and prey: a new ecology of competition. (1993)Konsumentenverhalten (2013)Marketing (2014)Cannibals with forks: the triple bottom line of 21st century business (1999)Strategy and society: the link between competitive advantage and corporate social responsibility (2007)Seeking Qualitative Rigor in Inductive Research (2012)Examining the Research Evolution on the Socio-Economic and Environmental Dimensions on University Social Responsibility (2020)Cultivating a Culture of Sustainability: The Role of Organizational Values and Leadership in Driving Sustainable Practices (2025)
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  • 2019Assessing and managing sustainability in international perspective: corporate sustainability across cultures – towards a strategic framework implementation approach40 cited
  • 2018Holistische Markenführung im digitalen Zeitalter – Voraussetzung zur Erreichung einer Omnichannel-Exzellenz13 cited

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