References

• 1995Building Strong Brands4,440 cited
• 1996‘Building Strong Brands’2,137 cited
• 2004The One Number You Need to Grow2,046 cited
• 2003The one number you need to grow.1,683 cited
• 1981Positioning: The Battle for Your Mind1,069 cited
• 1992Book Review Positioning: The Battle for Your Mind By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1981/1986R, 223 pp.) Marketing Warfare By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1986, 224 pp., $21.50)Bottom-Up Marketing By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1989, 240 pp., $19.95)467 cited
• 2010Brand Relevance: Making Competitors Irrelevant132 cited
• 2014Markenpolitik82 cited
• 2015Markenführung35 cited
• 2004Marken-Design30 cited
• 2009From Brand Identity to Audio Branding23 cited
• 2011Determinanten der Markenpersönlichkeit18 cited

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