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Markenführung · Study

BookMarkenführung

Holger J. Schmidt2015

Book2015

Markenführung

Holger J. Schmidt

35 citations·0/0 files stored·Studienwissen kompakt

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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2018Holistische Markenführung im digitalen Zeitalter – Voraussetzung zur Erreichung einer Omnichannel-Exzellenz 2019BEST of Branding für Start-ups 2016Aufgabenbereiche und aktuelle Problemfelder der Markenführung

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Year2015

Typebook

Published2015-01-01

VenueStudienwissen kompakt

ISSN-L2363-9539

Languagede

Citations35

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-658-07165-3

openalex_workW4239116636

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