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Determinanten der Markenpersönlichkeit · Study

BookDeterminanten der Markenpersönlichkeit

Karsten Kilian2011

Book2011

Determinanten der Markenpersönlichkeit

18 citations·0/0 files stored·Gabler eBooks

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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2020Exploring sources of voter-based political human brand equity 2019BEST of Branding für Start-ups 2011Persönlichkeitsübereinstimmungen zwischen Marke und Konsument: Stand der empirischen Selbstkongruenzforschung und verbleibende Investigationsdirektiven

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Year2011

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Published2011-01-01

VenueGabler eBooks

Languagede

Citations18

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-8349-6625-4

openalex_workW2497612739

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