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Determinanten der Markenpersönlichkeit
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Determinanten der Markenpersönlichkeit (2011)Determinanten der MarkenpersönlichkeitExploring sources of voter-based political human brand equity (2020)Exploring sources of voter-ba…BEST of Branding für Start-ups (2019)BEST of Branding für Start-upsPersönlichkeitsübereinstimmungen zwischen Marke und Konsument: Stand der empirischen Selbstkongruenzforschung und verbleibende Investigationsdirektiven (2011)Persönlichkeitsübereinstimmun…A Theory of Social Comparison Processes (1954)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Building Strong Brands (1995)‘Building Strong Brands’ (1996)The One Number You Need to Grow (2004)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Journal of Brand Management: year end review 2020 (2020)Valuation of candidate brand equity dimensions and voting intention: alternative polling data in the Spanish presidential election (2023)The Coding Manual for Qualitative Researchers (2025)
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  • 2020Exploring sources of voter-based political human brand equity10 cited
  • 2019BEST of Branding für Start-ups8 cited
  • 2011Persönlichkeitsübereinstimmungen zwischen Marke und Konsument: Stand der empirischen Selbstkongruenzforschung und verbleibende Investigationsdirektiven6 cited

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