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Market Driven Strategy: Processes for Creating Value · Study

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ArticleMarket Driven Strategy: Processes for Creating Value

Dipankar Chakravarti1991

Article1991

Market Driven Strategy: Processes for Creating Value

Dipankar Chakravarti · George S. Day

281 citations·0/0 files stored·Journal of Marketing

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Business Strategies and Innovation Marketing and Advertising Strategies Service and Product Innovation

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2017How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)?1997Mediating Influences on the Relationsmp between Market Orientation and Profitability in Small Industrial Firms 2000The Capabilities and Perfor Mance Advantages of Market‐Driven Firms: An Empirical Investigation 1999Managerial Identification of Competitors 2011Tourist perceived value in a community-based homestay visit: An investigation into the functional and experiential aspect of value 2000Market Information and Firm Performance 2001Reimagining the Differentiation and Integration of Work for Sustained Product Innovation 2006Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers

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Year1991

Typearticle

Published1991-10-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations281

Files0 public / 0

ShelfBusiness Strategies and Innovation

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doi10.2307/1251961

openalex_workW3095668791

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