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ChapterGeneric patterns in promotional discourse

Vijay Kumar Bhatia2005

Chapter2005

Generic patterns in promotional discourse

Vijay Kumar Bhatia

172 citations·0/0 files stored·Pragmatics & beyond. New series

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Linguistics and Discourse Analysis Language, Discourse, Communication Strategies Discourse Analysis in Language Studies

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1993Consumer Culture and Postmodernism 1993Critical Discourse Analysis and the Marketization of Public Discourse: The Universities

Cited by

2017Interdiscursive performance in digital professions: The case of YouTube tutorials 2012The Corporate Social Responsibility Report: The Hybridization of a “Confused” Genre (2007–2011)2012English for Business Communication 2014Pragmatic Competence and Relevance 2017Metaphors We Travel by: A Corpus-Assisted Study of Metaphors in Promotional Tourism Discourse 2017The Marketization of Higher Education Discourse: A Genre Analysis of University Website Homepages in China 2016Evaluative language and interactive discourse in journal article highlights 2006Property transaction report: news, advertisement or a new genre?

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Year2005

Typechapter

Published2005-02-17

VenuePragmatics & beyond. New series

ISSN-L0922-842X

Languageen

Citations172

Files0 public / 0

ShelfLinguistics and Discourse Analysis

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doi10.1075/pbns.130.13bha

openalex_workW2495167397

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