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Generic patterns in promotional discourse
2 references·16 citing·57 second hopsampled
Generic patterns in promotional discourse (2005)Generic patterns in promotional discourseCritical Discourse Analysis and the Marketization of Public Discourse: The Universities (1993)Critical Discourse Analysis a…Consumer Culture and Postmodernism (1993)Consumer Culture and Postmode…Business responses to positive reviews online: Face-work on TripAdvisor (2021)Business responses to positiv…A multi-level contrastive analysis of promotional strategies in specialised discourse (2019)A multi-level contrastive ana…Registered Reports: Genre Evolution and the Research Article (2018)Registered Reports: Genre Evo…The Marketization of Higher Education Discourse: A Genre Analysis of University Website Homepages in China (2017)The Marketization of Higher E…Metaphors We Travel by: A Corpus-Assisted Study of Metaphors in Promotional Tourism Discourse (2017)Metaphors We Travel by: A Cor…Interdiscursive performance in digital professions: The case of YouTube tutorials (2017)Interdiscursive performance i…Evaluative language and interactive discourse in journal article highlights (2016)Evaluative language and inter…A walk through the multimodal landscape of university websites (2015)A walk through the multimodal…“We may face the risks” … “risks that could adversely affect our face.” A corpus-assisted discourse analysis of modality markers in CSR reports (2015)“We may face the risks” … “ri…Pragmatic Competence and Relevance (2014)Pragmatic Competence and Rele…Generic structure and promotional elements in best-selling online book blurbs: a cross-cultural study (2013)Generic structure and promoti…The Corporate Social Responsibility Report: The Hybridization of a “Confused” Genre (2007–2011) (2012)The Corporate Social Responsi…English for Business Communication (2012)English for Business Communic…Building a Discourse-annotated Dutch Text Corpus (2011)Building a Discourse-annotate…On the language of the Clinton-Dole presidential campaign debates (2008)On the language of the Clinto…Property transaction report: news, advertisement or a new genre? 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References

  • 1993Consumer Culture and Postmodernism2,244 cited
  • 1993Critical Discourse Analysis and the Marketization of Public Discourse: The Universities1,818 cited

Cited by

  • 2017Interdiscursive performance in digital professions: The case of YouTube tutorials106 cited
  • 2012The Corporate Social Responsibility Report: The Hybridization of a “Confused” Genre (2007–2011)106 cited
  • 2012English for Business Communication91 cited
  • 2014Pragmatic Competence and Relevance86 cited
  • 2017Metaphors We Travel by: A Corpus-Assisted Study of Metaphors in Promotional Tourism Discourse68 cited
  • 2017The Marketization of Higher Education Discourse: A Genre Analysis of University Website Homepages in China53 cited
  • 2016Evaluative language and interactive discourse in journal article highlights47 cited
  • 2006Property transaction report: news, advertisement or a new genre?39 cited
  • 2008On the language of the Clinton-Dole presidential campaign debates32 cited
  • 2019A multi-level contrastive analysis of promotional strategies in specialised discourse32 cited
  • 2018Registered Reports: Genre Evolution and the Research Article29 cited
  • 2013Generic structure and promotional elements in best-selling online book blurbs: a cross-cultural study29 cited

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  • 2015“We may face the risks” … “risks that could adversely affect our face.” A corpus-assisted discourse analysis of modality markers in CSR reports28 cited
  • 2021Business responses to positive reviews online: Face-work on TripAdvisor28 cited
  • 2011Building a Discourse-annotated Dutch Text Corpus26 cited
  • 2015A walk through the multimodal landscape of university websites25 cited