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Marketing Ethics and Relationship Marketing - An Empirical Study that Measure the Effect of Ethics Practices Application on Maintaining Relationships with Customers
16 references·8 citing·44 second hop
Marketing Ethics and Relationship Marketing - An Empirical Study that Measure the Effect of Ethics Practices Application on Maintaining Relationships with Customers (2016)Marketing Ethics and Relationship Marketi…Research Methods for Business (2008)Research Methods for BusinessThe Power of Feedback (2007)The Power of FeedbackEthical branding and corporate reputation (2005)Ethical branding and corporat…The relationship marketing process: communication, interaction, dialogue, value (2004)The relationship marketing pr…Research Methods for Business Students (2003)Research Methods for Business…Evolving Relationship Marketing into a Discipline (2002)Evolving Relationship Marketi…The influence of firm behavior on purchase intention: do consumers really care about business ethics? (1997)The influence of firm behavio…Relationship Marketing: Theory and Practice (1996)Relationship Marketing: Theor…Research methods for business: A skill building approach (1993)Research methods for business…Organizational Consequences, Marketing Ethics, and Salesforce Supervision (1993)Organizational Consequences, …The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)The pyramid of corporate soci…A Synthesis of Ethical Decision Models for Marketing (1989)A Synthesis of Ethical Decisi…Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application (1987)Social Responsibility, Ethics…Ethics and marketing management: An empirical examination (1985)Ethics and marketing manageme…Ethical Problems of Marketing Researchers (1984)Ethical Problems of Marketing…11. The Right to Privacy (1890)11. The Right to PrivacyMarketing ethics in the wholesale and retail sector: empirical evidence from Ethiopia (a qualitative inquiry) (2024)Marketing ethics in the whole…Impact of sports brands’ activities: Are consumers willing to pay a price premium? (2024)Impact of sports brands’ acti…The Effect of Electronic Marketing on Customer Satisfaction of the Insurance Companies in Jordan (2023)The Effect of Electronic Mark…Customers’ Perception of the Social Responsibility in the Private Hospitals in Greater Amman (2023)Customers’ Perception of the …Customer Awareness Towards Green Marketing Mix in 5-Star Hotels in Jordan (2023)Customer Awareness Towards Gr…Presenting women as sexual objects in marketing communications (2019)Presenting women as sexual ob…Investigating the Factors Influencing Parent Toy Purchase Decisions: Reasoning and Consequences (2017)Investigating the Factors Inf…A Theoretical Perspective of Contract and Contractual Customer-Supplier Relationship in the Mobile Phone Service Sector (2017)A Theoretical Perspective of …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Zero defections: quality comes to services. 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References

  • 2003Research Methods for Business Students17,197 cited
  • 1993Research methods for business: A skill building approach16,985 cited
  • 2007The Power of Feedback12,871 cited
  • 1991The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders9,028 cited
  • 189011. The Right to Privacy4,089 cited
  • 2008Research Methods for Business2,376 cited
  • 1997The influence of firm behavior on purchase intention: do consumers really care about business ethics?1,068 cited
  • 2004The relationship marketing process: communication, interaction, dialogue, value1,028 cited
  • 1989A Synthesis of Ethical Decision Models for Marketing590 cited
  • 1987Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application575 cited
  • 1985Ethics and marketing management: An empirical examination531 cited
  • 1996Relationship Marketing: Theory and Practice418 cited
  • 1993Organizational Consequences, Marketing Ethics, and Salesforce Supervision314 cited
  • 1984Ethical Problems of Marketing Researchers314 cited
  • 2002Evolving Relationship Marketing into a Discipline302 cited

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  • 2005Ethical branding and corporate reputation273 cited
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    • 2019Presenting women as sexual objects in marketing communications37 cited
    • 2023The Effect of Electronic Marketing on Customer Satisfaction of the Insurance Companies in Jordan29 cited
    • 2017Investigating the Factors Influencing Parent Toy Purchase Decisions: Reasoning and Consequences28 cited
    • 2023Customer Awareness Towards Green Marketing Mix in 5-Star Hotels in Jordan25 cited
    • 2017A Theoretical Perspective of Contract and Contractual Customer-Supplier Relationship in the Mobile Phone Service Sector21 cited
    • 2023Customers’ Perception of the Social Responsibility in the Private Hospitals in Greater Amman18 cited
    • 2024Impact of sports brands’ activities: Are consumers willing to pay a price premium?8 cited
    • 2024Marketing ethics in the wholesale and retail sector: empirical evidence from Ethiopia (a qualitative inquiry)5 cited