Decoding Women’s Magazines

Ellen McCracken

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Gender, Feminism, and Media Journalism and Media Studies Media, Gender, and Advertising

Abstract

A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines'

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2003Branding and Discourse: The Case of Cosmopolitan 1998From girls into women: Scripts for sexuality and romance inseventeenmagazine, 1974–1994 2003Stylish Hard Bodies: Branded Masculinity in Men's Health Magazine 1998Narrative Analysis of Sexual Etiquette in Teenage Magazines 2004Ironic Discourse 2005Cross-Cultural Differences in Sexual Advertising Content in a Transnational Women's Magazine 2002Consumer Culture, Islam and the Politics of Lifestyle 2004Pleasure Reading: Associations Between Young Women's Sexual Attitudes and their Reading of Contemporary Women's Magazines

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