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Produktionswirtschaft — Controlling industrieller Produktion
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Produktionswirtschaft — Controlling industrieller Produktion (1986)Produktionswirtschaft — Controlling indus…Business Analytics – Grundlagen, Methoden und Einsatzpotenziale (2016)Business Analytics – Grundlag…Einführung in das Business-to-Business-Marketing (2009)Einführung in das Business-to…Information and Consumer Behavior (1970)Free Competition and the Optimal Amount of Fraud (1973)Technology Adoption in the Presence of Network Externalities (1986)Leistungsindividualisierungen im Maschinenbau — Eine wettbewerbsstrategische Analyse (1999)Exploring the Role of Family Firm Identity and Market Focus on the Heterogeneity of Family Business Branding Strategies (2018)Wirtschaftsinformatik ’93 (1993)Handbuch Data Mining im Marketing : knowledge discovery in marketing databases (2001)Understanding Big Data: Analytics for Enterprise Class Hadoop and Streaming Data (2011)
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  • 2016Business Analytics – Grundlagen, Methoden und Einsatzpotenziale26 cited
  • 2009Einführung in das Business-to-Business-Marketing22 cited

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