Questionnaire Design and Scale Development

Naresh K. Malhotra

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Survey Methodology and Nonresponse Psychometric Methodologies and Testing Business Strategies and Management Research

Abstract

This chapter describes the importance of a questionnaire and presents the process for developing questionnaires and observational forms. Guidelines for questionnaire construction are provided at each stage of the process. In addition, commonly used scaling techniques and use of questionnaires in experimentation are discussed and the design of observational forms is presented. What Is a Questionnaire?

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