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Questionnaire Design and Scale Development
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Questionnaire Design and Scale Development (2006)Questionnaire Design and Scale DevelopmentBasic Marketing Research: A Decision-making Approach (2008)Basic Marketing Research: A D…How perceptions of relationship investment influence customer loyalty: the mediating role of perceived value and the moderating role of relationship proneness (2021)How perceptions of relationsh…Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study (2020)Exploring the Social Media on…Consumers' Motivations and Daily Deal Promotions (2014)Consumers' Motivations and Da…Normative Influences on Impulsive Buying Behavior (1995)Consumers' Need for Uniqueness: Scale Development and Validation (2001)Focus Groups in Social Research (2001)The Agenda-Setting Function of Mass Media (1972)Communities of Practice and Social Learning Systems (2000)Users of the world, unite! The challenges and opportunities of Social Media (2009)Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Does integrated store service quality turn omnichannel shoppers into price-insensitive, cross-category purchasers, and loyal webroomers? Moderating role of perceived relationship investment and alternative retailer attractiveness (2023)Why switch? The role of customer variety-seeking and engagement in driving service switching intention (2023)Customer loyalty: A refined conceptualization, measurement, and model (2024)Acceptance on Halal Food among Non-Muslim Consumers (2014)An empirical analysis of rural farmers’ financing intention of inclusive finance in China (2019)How to measure a latent construct: Psychometric principles for the development and validation of measurement instruments (2020)
this work references cited by second hop

References

  • 2008Basic Marketing Research: A Decision-making Approach278 cited

Cited by

  • 2021How perceptions of relationship investment influence customer loyalty: the mediating role of perceived value and the moderating role of relationship proneness35 cited
  • 2020Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study24 cited
  • 2014Consumers' Motivations and Daily Deal Promotions11 cited

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