Fashion in Popular Culture

Abstract

Historians of dress have long recognized that fashions worn by Americans offer insight into culture and history not otherwise accessible. It would be impossible to remove fashion from popular culture, for much of what is popular influences all aspects of people's lives, including what they wear. Film and fashion are powerful image-makers and prime agents of visual culture. Notwithstanding the influence of films on both youth culture and fashion in the 1950s, television soon emerged as an important source for visual persuasion. While television programs often portray individual characters with style, it was not until the 1980s that flamboyant current fashion appeared on television. The merger of popular culture with fashion has shown that Hollywood has influenced what people wear on many occasions, but mainly in the direction of comfort and casual dress.

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