THE INFLUENCE OF PRICE ON CUSTOMERS‘ PURCHASE DECISION

Ivana Hustić · Iva Gregurec

42 citations0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

Abstract

In modern times, especially with the appearance of the economic crisis, pricing is one of the main activities of each company. Companies should bear in mind that the price is factor that surrounds every natural or legal person, depending on what kind of role the person is in, and that it is at all times in contact with their customers. The price is included in each segment of the company. It is not only important when selling a product or service, it is present in every phase of companies’ lifetime. It is included in the purchase value of certain raw materials and inventory. It is contained in the value of supplies, in the production process and all the way to sales value of the product or service. It is important to note that the price can be seen as a mean of differentiation, and often for the customers price can be the only reason for buying certain product. Therefore, this paper will show how price influence the purchasing decisions of consumers. The paper is a result of the research established for writing final thesis of undergraduate study.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 42 citations exist upstream.

References

2014Price Promotion for Emotional Impact 2014Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making

Cited by

2022Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry 2020The role of purchase intention in mediating the effect of perceived price and perceived quality on purchase decision 2024Price fairness perception on online food service platforms: A data-driven approach using fsQCA and machine learning 2024How do purchase preferences moderate the impact of time and price sensitivity on the purchase intention of customers on online-to-offline (O2O) delivery platforms?2021Investigation Purchase Decision Through Brand Trust, Brand Image. Price. Quality of Product: A perspective Service Dominant Logic Theory 2020Marketing Mix Elements and Corporate Social Responsibility: Do they Really Matter to Store Image?2020CONSUMER SATISFACTION BEHAVIOR WHOM PURCHASE CHINESE SMARTPHONE IN SOLORAYA 2021A Review of Determinant Factors that Affect Consumer Purchase Decision and Satisfaction Literature

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.