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THE INFLUENCE OF PRICE ON CUSTOMERS‘ PURCHASE DECISION

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2014Price Promotion for Emotional Impact154 cited
2014Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making122 cited

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2021Analysis of the Effect of Price and Product Reviews on Online Purchase Decisions Through Shopee in the Midst of the Covid-19 Pandemic (A Case Study: Shopee Consumers in Banjarnegara Regency, Central Java)

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