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I n this chapter, the tactics of fraudsters and reactions of potential and actual fraud victims are described. Unfortunately, fraud is a pervasive phenomenon and many people will become victims of financial fraud during their life, for instance, pyramid games and other investment fraud. Internet fraud such as phishing is growing and is becoming more sophisticated and more difficult to stay away from. This chapter can be read in combination with chapters 12 (confidence and trust), 13 (loss aversion and reference points), and 14 (risk preference). These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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