How to Reconstruct Schemas People Share, From What They Say

Abstract

Over twenty years ago, when I began the research that illustrates the methods advocated in this chapter, the theoretical issues about the nature of culture that I intended this research to address were very much unsettled. An older theory of linguistic meaning, on which the theory of cultural meaning that I had learned in graduate school had been predicated, was failing. It was up to my generation of cognitive anthropologists, I felt, to build a new and better theory of culture. An exciting new framework, that held promise for cognitive anthropology, was emerging from the multidisciplinary enterprise of cognitive science. But the ideas we were borrowing from cognitive science were themselves still young, undeveloped, and disputed.

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