Trust and Trust Building of Virtual Communities in the Networked Age

Abstract

This is the networked age, when people participate in various virtual communities through a platform or network of communities. Members of the communities communicate in faster and more simultaneous interactions in invisible ways. Since the importance of trust in virtual communities has been widely recognized, trust as a complex, multi-faceted, and context-dependent concept has been examined by many researchers in several disciplines. In this chapter, the authors aim to examine the definitions and characteristics of trust in the context of virtual communities and discuss terms relevant to the concept and types of trust. Relevant issues on trust and trust building in virtual communities are discussed, and future research directions are suggested for further study.

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