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Prozessmanagement im vertikalen Marketing
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Prozessmanagement im vertikalen Marketing (2000)Prozessmanagement im vertikalen MarketingThe Concept of Solution Selling: Theoretical Considerations and Methods (2008)The Concept of Solution Selli…Das Konzept des Markentypenlebenszyklus (2004)Das Konzept des Markentypenle…Implementation hurdles of ECR partnerships – the German food sector as an ECR case study (2002)Implementation hurdles of ECR…When is a correlation matrix appropriate for factor analysis? Some decision rules. (1974)The Application and Misapplication of Factor Analysis in Marketing Research (1981)Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry (2010)The Nature of the Firm (1937)A resource‐based view of the firm (1984)Firm resources and sustained competitive advantage (2004)Wettbewerbsstrategie Methoden zur Analyse von Branchen und Konkurrenten (1987)Marketing-Management : Analyse, Planung, Umsetzung und Steuerung (1992)Nachhaltigkeitsaspekte der Markenführung (2004)Verhaltenswissenschaftliche Grundlagen für die Markenführung von Konsumgütern (2004)Strategie und Technik der Markenführung (2014)
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  • 2008The Concept of Solution Selling: Theoretical Considerations and Methods16 cited
  • 2002Implementation hurdles of ECR partnerships – the German food sector as an ECR case study16 cited
  • 2004Das Konzept des Markentypenlebenszyklus8 cited

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