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Integrated Marketing Communications and How it Relates to Traditional Media Advertising · Study

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ChapterIntegrated Marketing Communications and How it Relates to Traditional Media Advertising

Don E. Schultz1999

Chapter1999

Integrated Marketing Communications and How it Relates to Traditional Media Advertising

35 citations·0/0 files stored·Sage eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Literature, Culture, and Aesthetics

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2011Integrated marketing communications and information and communication technology in the hotel sector: An analysis of their use and development in Dalmatian first-class and luxury hotels 2001The appeal of integration: managing communications in modern organisations 2006STRATEGIC INTEGRATED COMMUNICATION IMPLEMENTATION: TOWARDS A SOUTH AFRICAN CONCEPTUAL MODEL 2013Journalism and Media Convergence 2016Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach 2021Factor Influencing Integrated Marketing Communication towards SME’s Business Performance in Malaysia

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Year1999

Typechapter

Published1999-01-01

VenueSage eBooks

Languageen

Citations35

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.4135/9781452231440.n34

openalex_workW2501103263

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