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Bedeutung und Notwendigkeit
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Bedeutung und Notwendigkeit (1972)Bedeutung und NotwendigkeitSustainable Marketing – Definition und begriffliche Abgrenzung (2014)Sustainable Marketing – Defin…Die Betriebswirtschaft (1953)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Concepts and Definitions of CSR and Corporate Sustainability: Between Agency and Communion (2012)Unternehmen zwischen Digitalisierung und Nachhaltigkeit – eine empirische Untersuchung (2018)Grundlagen des Marketing (2023)Sustainable Service Management – State of the Art und Managementherausforderungen (2024)
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  • 2014Sustainable Marketing – Definition und begriffliche Abgrenzung24 cited

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