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SoLoMo - Always-on im Handel · Study

BookSoLoMo - Always-on im Handel

Gerrit Heinemann2013

Book2013

SoLoMo - Always-on im Handel

Gerrit Heinemann

22 citations·0/0 files stored·Springer eBooks

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Consumer Retail Behavior Studies Digital Marketing and Social Media Digital Innovation in Industries

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2015Innovative Formen der „Offsite-Downstream“-Kundeninteraktion 2016Erfolgsfaktoren der digitalen Transformation 2020The New Paradigm: H2H Marketing 2015E-business developments and skills requirements in the retail sector

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Year2013

Typebook

Published2013-12-23

VenueSpringer eBooks

Languagede

Citations22

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1007/978-3-658-03968-4

openalex_workW2504139575

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