From Leagues of Their Own to an Industry of Their Own: The Emerging Lesbian Sports Industry

Brenda G. Pitts

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Sports, Gender, and Society Physical Education and Sports Studies Sport and Mega-Event Impacts

Abstract

The purpose of this study was to determine if there is an emerging lesbian sports industry. Definitions and indicators of industry and sport industry were used to analyze existing data from a current on-going study. Based upon the results there is abundant evidence that: there is a wide variety of lesbian sports products, there is horizontal growth as well as vertical growth, there are existing and potential lesbian sports buyers, there are correlated indicators, and there is recognition of value. The conclusion is that there is an emerging lesbian sports industry.

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