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Brenda G. Pitts · Study

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Brenda G. Pitts

16 works· latest 2019· 3 institutionscluster: provisional

h-index14

i1016

Citations875

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Most cited in this library

The effects of service convenience and perceived quality on perceived value, satisfaction and loyalty in low-cost fitness centers2017 · 298 citations
Fundamentals of Sport Marketing1996 · 183 citations
An Examination of the Effects of Time on Sponsorship Awareness Levels2004 · 89 citations
An analysis of new social fitness activities: loyalty in female and male CrossFit users2019 · 40 citations
An Analysis of Sponsorship Recall during Gay Games IV1998 · 40 citations

Works

16 shown

An analysis of new social fitness activities: loyalty in female and male CrossFit users

Sport in Society·2019·6 authors·Open access

40citations

Consumer behaviour and sport services: an examination of fitness centre loyalty

International Journal of Sport Management and Marketing·2018·5 authors·Open access

25citations

The effects of service convenience and perceived quality on perceived value, satisfaction and loyalty in low-cost fitness centers

Sport Management Review·2017·6 authors

298citations

Supervising International Graduate Students in Sport Management: Perspectives of Experienced Advisors

Sport Management Education Journal·2015·4 authors

14citations

The Vital Factors for Small and Medium Sized Sport Enterprises Start-ups

Asian Social Science·2013·4 authors·Open access

23citations

Statistical Data Analysis Techniques Employed in Sport Marketing Quarterly: 1992 to 2004

Sport Marketing Quarterly·

2005

·5 authors

15citations

Sharing Best Practices in Sport Marketing: The Sport Marketing Association's Inaugural Book of Papers

·2004·1 author·book

10citations

An Examination of the Effects of Time on Sponsorship Awareness Levels

Sport Marketing Quarterly·2004·1 author

89citations

Examining Sport Management Scholarship: An Historical Review of the Sport Marketing Quarterly

Sport Marketing Quarterly·2002·1 author

20citations

Corporate Sponsorship and Season Ticket Holder Attendees: An Evaluation of Changes in Recall Over the Course of One American Collegiate Football Season

International Journal of Sports Marketing and Sponsorship·2002·2 authors

15citations

Investigating the body of knowledge in sport management: A content analysis of the Sport Marketing Quarterly

Digital Archive @ GSU·2001·2 authors·Open access

22citations

An Analysis of Sponsorship Recall during Gay Games IV

Sport Marketing Quarterly·1998·1 author·Open access

40citations

Research Outlets in Sport Marketing: The Need for Increased Specialization

Journal of Sport Management·1998·2 authors

33citations

From Leagues of Their Own to an Industry of Their Own: The Emerging Lesbian Sports Industry

Women in Sport and Physical Activity Journal·1997·1 author

18citations

Fundamentals of Sport Marketing

·1996·2 authors

183citations

Defining Quality: Should Educators in Sport Management Programs Be Concerned about Accreditation?

Journal of Sport Management·1991·3 authors

30citations