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Sharing Best Practices in Sport Marketing: The Sport Marketing Association's Inaugural Book of Papers

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Sport and Mega-Event Impacts

Abstract

PART I -- Building Brand: Sport Marketing Expansion Strategies PART II -- Sport Marketing and the Internet PART III -- Sponsorship and Sport Marketing PART IV -- Consumer Behaviour, Emerging Markets, and Sport Marketing.

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