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Beyond brand exposure: measuring the sponsorship halo effect
16 references·6 citing·44 second hop
Beyond brand exposure: measuring the sponsorship halo effect (2016)Beyond brand exposure: measuring the spon…Generating global brand equity through corporate social responsibility to key stakeholders (2012)Generating global brand equit…State of Art and Science in Sponsorship-Linked Marketing (2008)State of Art and Science in S…Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship (2007)Birds of a feather flock toge…The impact of perceived corporate social responsibility on consumer behavior (2005)The impact of perceived corpo…SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)SPONSORSHIP-LINKED MARKETING:…CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)CONGRUENCE EFFECTS IN SPONSOR…An international review of sponsorship research: extension and update (2003)An international review of sp…Building Brand Equity through Corporate Societal Marketing (2002)Building Brand Equity through…Understanding sponsorship effects (2001)Understanding sponsorship eff…Linking sponsorship and cause related marketing (2001)Linking sponsorship and cause…Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity (2001)Exploring Managers' Perceptio…Advertising and Promotion Leverage on Arts Sponsorship Effectiveness (2001)Advertising and Promotion Lev…A Psychographic Analysis of Generation Y College Students (2001)A Psychographic Analysis of G…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Brand equity: the halo effect measure (1995)Brand equity: the halo effect…Marketing Research (1970)Marketing ResearchCORPORATE GOALS OF SPONSORSHIP IN SPORTS (2023)CORPORATE GOALS OF SPONSORSHI…The Influence of Sport Sponsorship on Brand Equity in South Africa (2020)The Influence of Sport Sponso…Crowdfunded and then? The role of intellectual capital in the growth of equity-crowdfunded companies (2020)Crowdfunded and then? The rol…The halo effect of foreign brands on the misclassification of local brands (2019)The halo effect of foreign br…The Halo Effect of CSR Activity: Types of CSR Activity and Negative Information Effects (2019)The Halo Effect of CSR Activi…Football clubs as mediators in sponsor-stakeholder relations (2018)Football clubs as mediators i…The principle of congruity in the prediction of attitude change. 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References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1970Marketing Research3,552 cited
  • 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
  • 2004CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive972 cited
  • 2002Building Brand Equity through Corporate Societal Marketing944 cited
  • 2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
  • 2001Understanding sponsorship effects561 cited
  • 2001A Psychographic Analysis of Generation Y College Students412 cited
  • 2003An international review of sponsorship research: extension and update412 cited
  • 2001Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity394 cited
  • 2012Generating global brand equity through corporate social responsibility to key stakeholders324 cited
  • 1995Brand equity: the halo effect measure295 cited
  • 2001Advertising and Promotion Leverage on Arts Sponsorship Effectiveness281 cited
  • 2008State of Art and Science in Sponsorship-Linked Marketing268 cited
  • 2007Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship

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241 cited
  • 2001Linking sponsorship and cause related marketing232 cited
  • Cited by

    • 2019The Halo Effect of CSR Activity: Types of CSR Activity and Negative Information Effects47 cited
    • 2020Crowdfunded and then? The role of intellectual capital in the growth of equity-crowdfunded companies25 cited
    • 2020The Influence of Sport Sponsorship on Brand Equity in South Africa15 cited
    • 2018Football clubs as mediators in sponsor-stakeholder relations14 cited
    • 2019The halo effect of foreign brands on the misclassification of local brands13 cited
    • 2023CORPORATE GOALS OF SPONSORSHIP IN SPORTS11 cited