CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING

Lakshmi

20 citations0/0 files storedInternational Journal of Research -GRANTHAALAYAH

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Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour Consumer Retail Behavior Studies

Abstract

With the increasing internet literacy, the prospect of online marketing is increasing. There are millions of people online any time and they all are a potential consumer in the online market. Since there are so many providers, the most important thing for organizations is to understand what are consumer wants and needs in this competitive business environment. Customer buying behaviors are influenced by different factors such as culture, social class, references group relation, family, salary level and salary independency, age, gender etc. and so they show different customer behaviors. These studies explain online shopping important and consumer buying behavior in online shopping.

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2011Online Shopper Behavior: Influences of Online Shopping Decision 2013Motivation of Online Buyer Behavior 2011Consumer buying behavior towards online shopping stores in Malaysia 2015Satisfaction of Customers towards User Friendly Technological Services offered by Public and Private Sector banks at Palayamkottai, Tirunelveli District

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