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Bringing Radio into America's Homes: Marketing New Technology in the Great Depression
15 references·0 citing·52 second hop
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References

  • 1986Technological Discontinuities and Organizational Environments6,124 cited
  • 1998Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize1,366 cited
  • 1997Industry Life Cycles1,167 cited
  • 2000Globalisation and Unequalisation: What Can Be Learned from Value Chain Analysis?1,075 cited
  • 1998Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize544 cited
  • 2006Submarkets and the evolution of market structure289 cited
  • 2010Evolution of firms' product strategy over the life cycle of technology-based industries: A case study of the global mobile phone industry, 1980–200996 cited
  • 2006Selling the Sewing Machine Around the World: Singer’s International Marketing Strategies, 1850–192080 cited
  • 1993The Sales and Competitive Effects of Styling and Advertising Practices in the U.S. Auto Industry60 cited
  • 1977Research, Patents, and the Struggle to Control Radio: A Study of Big Business and the Uses of Industrial Research37 cited
  • 2010Advertising, promotion, and the competitive advantage of interwar British department stores29 cited
  • 1984The public debate about broadcasting in the twenties: An interpretive history19 cited
  • 2003Closing the Deal: Gm's Marketing Dilemma and its Franchised Dealers, 1921-4113 cited
  • 1969The Social Destiny of the Radio

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  • 2011Sales and Advertising Expenditure for Interwar American Department Stores9 cited
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